From Website Breakdown to 7.57x ROAS: A Complete E-Commerce Transformation
By Taruini Srigiri
About Brand
By Taruni Srigiri is a designer e-commerce fashion brand offering premium sarees and occasion wear, including pieces worn by South Indian TV celebrities. While the brand had strong product quality and recognition, its digital infrastructure was limiting its online potential.
They partnered with us for a complete digital transformation - combining technical rebuilding, structured marketing, and long-term strategic growth support.
Challenge
When the brand approached us, they were facing major digital roadblocks:
Website hosted on WordPress with frequent downtime
Technical glitches affecting user experience
No stable payment gateway integration
Weak conversion flow
No structured performance marketing system
Lack of a clear digital growth roadmap
The instability of their website was directly impacting revenue and customer trust. A platform shift was necessary — but required strategic direction and execution.
Our Approach
Website & Technical Transformation
Strategically migrated the brand from WordPress to Shopify
Completely rebuilt the website from scratch on Shopify
Ensured mobile optimization and conversion-friendly layout
Assisted in Razorpay onboarding and approval
Integrated Razorpay with Shopify for seamless checkout
Provided ongoing website maintenance and technical support
Performance Marketing & Revenue Strategy
Executed engagement campaigns to drive awareness and traffic
Generated sales for limited-edition stock through Instagram DM conversions
Assisted in managing DM-based conversion handling
Planned and executed structured sales campaigns
Structured Meta ad campaigns from scratch
Creative & Growth Support
Full social media management
Creative content production
Product shoots & campaign visuals
Video editing
Meta Business Portfolio setup
Product positioning & pricing strategy inputs
Continuous digital insights and optimization recommendations
This evolved into a long-term strategic collaboration — extending beyond standard scope.
Results
Metric | Value |
Total Revenue Generated | ₹3,60,988 |
Total Orders | 29 |
Total Ad Spend | ₹47,646.93 |
Overall ROAS | 7.57x |
Average Cost Per Order | ₹1,642 |
Campaign Performance Highlights
₹1,00,000 revenue generated in one phase with 8.01x ROAS
18.28x ROAS achieved during a high-performance campaign window
Consistent profitability across optimized campaign cycles
Permanent resolution of website downtime issues
The migration not only stabilized the brand’s online presence but created a scalable, performance-ready foundation.
Impact
Website stability fully restored
Seamless payment integration
7.57x overall return on ad spend
Structured digital growth roadmap established
Stronger brand positioning in the online space
If your website is limiting your growth, it’s time for a strategic digital rebuild.
Let’s transform your e-commerce performance next.
